The big question over the past few
years is whats happening to the motor industry and
selling cars online. Long gone are the days when 100% of
the customers a car dealer got was from the local area.
Big name manufacturers sought to put a main car dealer
in evry town in the UK. Providing their local customers
with brand new cars, servicing and basically looking
after them from purchase, car services , car repair and
then exchange and renewals.
Why Buying a Car Online is Changing
More and more franchised dealers are turning to
the internet to get new sales for their cars, in effect
competing with other franchised dealers from town to
town, this is not so good for the small franchise who
may struggle to compete, however its great for the big
franchised dealers who can offer that bit more discount.
Good for them as they get more sales, good for you as
you get a bigger discount on your new car, but not so
good for the small franchise who may have lost a sale to
a franchise 100 miles away. The car buying mood is
changing from using your local franchised new car dealer
to using a dealer from upto 200 miles away who can
supply you with that new "nissan juke" whilst saving you
a few hundred quid and have it delivered to your door.
Can I Buy a Car Online then?
Throw your mind back to 15 years ago, there were a
multitude of magazines you could pickup over the
counter, along with your huge weekly copy of autotrader
and maybe what car and car express type magazine, all
available telling you about the latest "ford focus" or
the brand new BMW X5. Glossy publications read my
zillions of people for £4.95 a pop. Moving switftly onto
2019, these car magazine have rapidly moved online,
providing you with the same fantastic car reviews and
the same HD photographs of this years movers and
shakers. The difference is the entrance fee, the £4.95
is now free online, (however some magazines are still
publishing their magazines in print) , their £4,95 fee
is now paid for by the numerous online adverts (see
The New Online Car Portals
Customers are now getting more choice online,
Personally I bought a Honda CRV online in 2005, i never
saw the car, i paid online and I knew the car was a
greyish import, it cost me £4,000 less than the local
dealer and once ordered and confirmed it was delivered
on a trailor 3 weeks later and i was good to go.
Amazingly after several tries by companies such as
JamJar etc the online car market for brand new cars has
not changed very much, however no longer are the cars
imported in a grey kind of way they are geniune
manufacturer cars with UK warranties and ready to go.
There are still only a handful of websites offering
brand new cars online but if you are prudent and do some
research you can save yourself upto 30% off a new car.
https://www.carandvandiscount.com/ offer amazing
online deals on great car brands such as BMW, Audi ,
Mercedes, Nissan and Ford (plus many many more).
There are companies who have started to offer
comparisons, however be careful, some of these sites
dont list the online independant dealers cars which do
offer you more discount, they do tend to stick to the
franchised dealers sites. Bucking the trand are sites
who also team up with great car review sites like Which
autotrader and other well known car magazines.
Deal or No Deal
Should I use
an independant online car dealer to help save me
thousands of pounds? or should i stick with the trusty
local franchised dealer because it feels safer going
with the bigger brand?
The answer the the
question above is definitely different for everybody,
some customers need a friendly local arm around them,
knowing that a friendly local salesman is only a stones
throw away from their house. This makes them feel more
comfortable paying the extra and a huge percentage of
new car purchasers every year decide to take the local
touch, and lets be honest, local franchised car dealers
An ever growing percentage of sales
are from people willing to take the online independant
dealer option, trusting that these companies whilst may
not be just around the corner are in it for the long
game and some of these guys have shown us that being
around for ten years or so means that they are very
trustworthy and confidence in them is growing by the
year. The customer is rewarded for the shift to
the independant by getting a better price on that car,
be it bought outright or on HP or PCP the deals offered
are lots better than franchised dealers can offer at
them moment and the ever growing "online customer" is
reaping the benefits from trusting and using the online
In summary, if you want the big savings take a look
at the independent online dealers like
if you want that local touch then plump for the local
dealer who will hold your hand and although you may
shell out alot more for your car you will be safe in
knowing your dealer is just around the corner.